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Personality branding – The third brand your business needs

There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: "iPod" Company - The brands we associate to a company we can buy from e.g.: "Apple" Personality - The brands we associate to people who represent companies and products e.g.: "Steve Jobs" Read more of Daniel Priestley's blog

Read News Post August 3rd By Cheryl Davies
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Become Highly Valued & Highly Paid

From how to better PITCH your business, right through to creating valuable PRODUCTS and establishing powerful PARTNERSHIPS, this conference presents the 5 essential soft skills for gaining influence, building a brand and doing what you love.

Read News Post August 16th By Cheryl Davies
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Bizval – Agile Marketing Plan

Only a few months after receiving their marketing plan, online business valuation company, Bizval have already generated sales well in advance of the cost of the plan. Find out how they did it.

Read News Post August 5th By Cheryl Davies
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Organic Food Bar – Copywriting

Find out how Davinway created impactful and compelling introductory letters for the Organic Food Bar to attract health food stores, health care providers and fitness clubs to sell their product.

Read News Post July 25th By Cheryl Davies
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Cloud VBS – Marketing Messaging

Cloud VBS approached Davinway to help them grow their business and attract more clients. They discovered that there seemed to be a general lack of understanding of what they did and people would just glaze over the minute they mentioned the word "I.T." Find out how we helped Cloud VBS develop a strong and simple message.

Read News Post May 21st By Cheryl Davies
Valentines Day

8 Fun Facts About Valentine’s Day

As a marketer, I love Valentine’s Day – it’s an opportunity to drive sales and engage customers. Here are 8 fun facts about the silly day that gets everyone's hearts beating a little faster.

Read News Post February 13th By Cheryl Davies
12 Days of Christmas

12 Days of Christmas – Promotion

Find out how Davinway increased the Silversmith's web traffic by 70% during the festive season using a simple social media promotion.

Read News Post January 16th By Cheryl Davies
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Click Frenzy – Sale Fail

What went wrong and what we can learn from it? Click Frenzy, the one day online sale set to stop a nation and yet, the nation seemed to have stopped the sale. Just minutes after the sale officially went live; it was taken offline by an influx of traffic to the site.

Read News Post November 23rd By Cheryl Davies
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Here’s an Easy Way to Increase Your Online Visibility

Now you can secure more ideal clients online in a streamlined, easy and profitable way without the headaches.

Read News Post October 19th By Cheryl Davies
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Tile Magic – Local Business Marketing

Start up company Tile Magic Tile Cleaning and Grout Restoration approached Davinway to help them build their business, attract new customers and put them on the map. They needed a plan, they needed direction and they need to get the ball rolling.

Read News Post October 18th By Cheryl Davies
Queensland Gate Automation

Opening the gates for QGA

Queensland Gate Automation approached Davinway to get their website live and functional quick, smart and in a hurry. It needed to include important features, such as a scrolling category bar and be set out in a logical order that was user friendly.

Read News Post October 11th By Cheryl Davies
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The Silversmith – From Bricks to Clicks

The Silversmith approached Davinway to build an online store to replace their bricks and mortar stores. They required an integrated, streamlined online shopping experience with a payment gateway and customised functionality to enhance the online shopper’s ease of use. Find out how what we did.

Read News Post July 9th By Cheryl Davies
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Ride for a Cure – Pro Bono

There are moments in business when you come across a story that really touches your heart and the need to get involved on more than just a donation level arises.

Read News Post June 25th By Cheryl Davies
Stefano's Practice | Holistic Wealth Management

Stefano’s Practice – Website Design

Ipswich based accounting firm, Stefano's Practice is down to earth, friendly and has years of proven experience providing pro-active financial solutions to business owners and individuals.

Read News Post May 31st By Cheryl Davies
Irvines | Clothes Home

Irvines – Website Development

Irvines is a department store that was established in 1923 and famous for providing Longreach with the most comprehensive selection of styles from a variety of upmarket brands.

Read News Post May 30th By Cheryl Davies
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Last minute madness

At Davinway, we're well accustomed to clients phoning or emailing us for that "quick" last minute marketing activity that needs to be completed for tomorrow or by the end of the week or before the publication goes to print. Don't fall victim to last minute mayhem.

Read News Post December 9th By Cheryl Davies
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Putting Our Best Shoe Forward

Finally, our love for shoes and passion for fashion can be put to good use as we welcome Mascotte Shoes and Accessories to the Davinway family.

Read News Post November 7th By Cheryl Davies
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5 Tips For A Successful Promotional Event

A promotional event requires planning, organisation, research and a whole lot of fun. Below are my top 5 tips to conducting a successful promotional campaign and event to best maximise an influx of customers or clients.

Read News Post October 5th By Chelsea Geils
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Bio-in-motion – Local Business Marketing

Bio-in-motion is a local Gold Coast based Rehabilitation and Exercise Specialist business owned and run by Roxanne Davies. Roxy addresses the specific injury and creates training and rehabilitation programs that utilise exercises for the body to heal itself.

Read News Post October 4th By Cheryl Davies
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APM College of Business & Communication – Marketing Production

APM College of Business and Communication is a private tertiary education institution that provides a platform for students to launch careers in Events, Marketing, Public Relations, Business, Journalism and Advertising.

Read News Post August 20th By Cheryl Davies
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Comedy Thunder Down Under – Event Management

In August - September 2010, Sabona Magazine, the magazine for South Africans living in Australia, employed the services of Davinway to bring over South African comedian Kevin Perkins aka Mike Naicker for his Comedy Thunder Down Under tour.

Read News Post August 20th By Cheryl Davies
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Nature’s Beez Honey – E-Commerce Website Design

Nature's Beez Honey is a family based 100% Pure Australian Honey business based in the scenic hills of the Great Dividing Range in NSW. Jodi Burey is a third generation honey farmer, and with her husband Ian.

Read News Post July 1st By Alice Conway
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Swan Pool Care – Local Business Marketing

Swan Pool Servicing is a local Gold Coast pool care business owned and run by Riaan Swanepoel. Riaan is the definition of your friendly 'local pool guy'.

Read News Post June 29th By Alice Conway
Welcome New Clients For June

Welcome New Clients For June

We're excited to announce another three new clients to the Davinway family, The Lead Pencil, Swan Pool Servicing and SmartLite LED.

Read News Post June 25th By Cheryl Davies
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Homestead Interior Decorating – Marketing Production

Homestead Interior Decorating is a boutique interior design consultancy based in North West New South Wales. Designer, Belinda Ledingham is the exclusive stockist of many designer fabrics in the region. She provides high end interior design, focusing on window coverings and soft furnishings.

Read News Post June 24th By Alice Conway
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Kick It Touch – Social Media Strategy

KICK IT Touch is an exciting brand of touch footy aimed at creating a fun experience for all. KICK IT is touch football with a kick! You can kick the ball on any touch. This adds a great dimension to this non-contact social sport.

Read News Post June 20th By Alice Conway
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Live Chat on Our Website

So you may have noticed the little Live Chat button on the right hand side of our website. Find out more about the latest addition to our page.

Read News Post June 14th By Alice Conway
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myBlitz

myBlitz is a rewards card that allows members to get significant savings for shopping at partner stores and earn instant cash back directly onto their card to spend at participating partner stores. Davinway was approached when the company had an underdeveloped product, without a solid path to commercialisation.

Read News Post June 3rd By Cheryl Davies
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5 Minute Social Media Action Plan

Getting your business on social media doesn't need to be complicated or time-consuming. It is really just a matter of getting started, and then getting into the habit!

Read News Post May 24th By Alice Conway
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Why marketers design good websites

When it comes to creating a website for your company, you have to consider why you need one in the first place. You need to have a strategy; and know what you'd like to achieve and how you're going to achieve it.

Read News Post May 24th By Cheryl Davies
Welcome New Clients for May

Welcome New Clients for May

May has been a very busy month for us. We've been welcoming new clients to our team, exploring new ideas and working hard to create effective marketing strategies and branding materials for our clients.

Read News Post May 24th By Cheryl Davies
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Why Two Minds Think Faster Than One

Husband-and-wife team Masamichi Udagawa and Sigi Moeslinger talk about working partnerships and why two minds think faster than one.

Read News Post March 14th By Leo Perkins
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Agile Marketing creates a quick turnaround

We live in a time where change happens exponentially, where years are crammed into months, months into weeks and weeks into days. Clients want things done yesterday and we have to live up to our promise to deliver quality on time.

Read News Post March 1st By Cheryl Davies
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Three lessons from building and launching Twitter

Jack Dorsey, (co-founder of twitter) talks about three lessons from his experiences of building and launching Twitter.

Read News Post December 2nd By Leo Perkins
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Daily Scrum Meetings

Just like teams do on the football field, the Davinway team put their heads together in the morning to get the ball back into play. Morning scrum meetings help to get your head back in the game and focus on moving projects forward.

Read News Post November 26th By Alice Conway
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Email Etiquette

It is increasingly vital to polish up and hone our email etiquette skills; it could make or break a business relationship. With the majority of businesses across the globe connected to the internet and relying on email, “netiquette” is important!

Read News Post November 26th By Cheryl Davies
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Getting Lost in Social Media

In this day and age, every single marketing company you come across will advise you to engage your brand in social media. And it would be a mistake to think that a DIY strategy will save you money because social media appears so easy to use.

Read News Post November 24th By Cheryl Davies
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Morning Kudos

Showing appreciation for the hard work and talent of the people you work with is a great way to boost morale. Also, hearing about how awesome you are first thing in the morning is a really great way to start the day!

Read News Post November 24th By Alice Conway
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Why Most Marketing Campaigns Fail

Do you ever wonder why most marketing campaigns fail, even though you were guaranteed results and spent well over budget?

Read News Post November 24th By Cheryl Davies
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New Website Live

If you are reading this it is because our new website is now live. It has been an interesting journey as with most things that are close to the heart.

Read News Post November 18th By Leo Perkins
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Top Five Tips For Ruling the Googleopoly

Not so long ago a googol was just a mathematical term, meaning the difference between an unimaginably large number and infinity. How do I know that? I googled it.

Read News Post November 18th By Alice Conway
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Fun is important in changing behaviour

Check out this video from 'thefuntheory.com' . The site is dedicated to the idea that fun is the easiest way to change people’s behaviour for the better.

Read News Post November 10th By Leo Perkins
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4 Reasons Why Your Project Could Fail

In business, the success or failure of a project can make or break a company. Learn to recognise the four most common reasons why your project could fail, and how to avoid them.

Read News Post October 17th By Leo Perkins
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Celebrate Everything

Celebrate everything good, whether it comes from bloody hard work or sheer dumb luck. Because it is all good.

Read News Post October 17th By Leo Perkins
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