Putting Our Best Shoe Forward RSS

7th November, 2011

Finally, our love for shoes and passion for fashion can be put to good use as we welcome Mascotte Shoes and Accessories to the Davinway family.

European brand Mascotte has arrived in Australia and we have been given the honour of helping them launch their brand of glamorous and sexy shoes and accessories into Australia.

I’ll have to admit the office has been abuzz with excitement and the concepts have been flying around since the project has started. We now also have an excuse to put down the marketing manuals and flick through the glossy mags – for research purposes of course.

We have just completed the Melbourne Cup promotion at the flagship store in Chermside. This campaign had an insane deadline as we only had a two week lead time, so we kept it simple with social media and an in-store database collection competition that gave away a $200 Mascotte gift voucher for “Betting on your ultimate trifecta”.

We are now in the process of putting together three detailed marketing calendars for branding, launch and seasonal promotional. And we’re all itching to get started on the implementation.

Make sure you keep your eyes open because Mascotte is going to take Australia by storm!

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