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Written by Chelsea Geils

I love exceeding a client's expectations. My passion for creativity gets my client's excited about their company again.

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5 Tips for a Successful Promotional Event
A promotional event requires planning, organisation, research and a whole lot of fun. It is important to remember that the best outcome is only achievable if we take the necessary steps before, during and after an event to ensure its success. Below are my top 5 tips to conducting a successful promotional campaign and event to best maximise an influx of customers or clients.

1. Plan, Plan,  Plan and Then Plan Some More!
Take the time to brainstorm all your ideas before organising any dates or venues. Decide what you want to achieve, how you want to achieve it, and even why you wish to accomplish your desired goals. If working on your own, always consult at least 2 other people on your ideas, as you never know what they might come up with. Research who needs to be at your event, whether it be families, couples or singles, and where to find them to optimise the success of your advertising.

2. Grab Their Attention – Don’t Let Your Event Go Unnoticed!
Remember that before, during and after the event are all equally important. Advertise the event through the channels that will best reach your desired target market, whether it’s social media, emailers or even radio advertising – the options are endless when you have a clear understanding of your target market. Get the media involved to document the lead up to the event, release social media updates during the event, and report on the success in the weeks to follow. To attract the attention of passing foot traffic on the day, play loud music, speak over a PA, and give out pamphlets or wristbands on the street – draw that crowd in!

3. Give Them Something to Be Excited About.
Consumers will react to a product if they know of the benefits they will gain – the same principle applies to events. If it’s a product you are promoting, make sure to provide an ‘exclusive offer’ or ‘irresistible experience’ to those who are present, giving them an incentive to purchase on the spot. Even better than that, everyone loves a freebie! So give them promotional material (or even food) for free. Make sure they walk away with something in their pockets that will make them remember you.

4. Be In Their Space, Not In Their Face.
Whether you are promoting a product, a service, a new company or a band, you don’t want to throw it in your customers’ faces. Give them the space, time and opportunity to learn about your promotion at a pace that best suits them; otherwise, they will remember the event for the wrong reasons. Maybe use top of mind awareness by repeating branding, for example a logo, slogan or jingle, which will stick in their minds. Rather let them enjoy their time.

5. Overall, Use RIPPA

R - Rapport/Relationship – Create a relationship with the audience

I - Introduce reason: Why are you presenting/promoting?

P- Points of interest – Briefly express 3 key points of interest for the event

P- Paint a picture – They want to know WIFM (what’s in it for me?)

A- Action this, end the promo then start preparing for a new one!

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